Project your reach into potential results.

Turn your reach into a grounded estimate.

Use the audience numbers from Instagram, TikTok, YouTube, your newsletter, or your community. We show every assumption so you can judge the estimate for yourself.

Your monthly reach

What will you promote?

Uses the current $14.99 representative report and Growth Loop monthly price.

Monthly reachYour primary metric. Use reach, views, or impressions from the last 30 days. This can be much higher than your follower count when content travels beyond your audience.

Where do I find these numbers?

Set the date range to the last 30 days. Use the closest available reach, views, impressions, or delivered metric—then avoid adding overlapping numbers from the same platform.

InstagramProfessional dashboard → Insights → Accounts reached
TikTokTikTok Studio → Analytics → Overview or Content → Video views
YouTubeYouTube Studio → Analytics → Content → Views or impressions
NewsletterCampaign analytics → Successfully delivered in the last 30 days

Audience size (optional)Use this only to estimate reach when you do not have a reliable monthly reach figure.

Estimate reach from audience

Use recent per-post performance and the planned number of Cogniself mentions. The estimate reduces repeated viewers using your overlap assumption.

Typical reach or views per recent postUse the median of 5–10 comparable posts when possible and Accounts reached when available. Likes are interactions—not reach—and should not be converted with a fixed multiplier.

Cogniself mentions per month2

Estimated viewer overlap45%

Higher overlap means more of the same people see each mention.

Potential monthly reach38,750

Affiliate offer

The audience discount is deducted first. Creator commission is then calculated on what the customer actually pays, matching Cogniself conversion tracking.

Audience discount25%

Creator commission20%

List price$14.99

Audience pays$11.24

Creator earns$2.25per sale or first paid invoice

Reach-to-link click rate1%

0.5% is the published affiliate baseline. Strong placement and creator-audience fit can justify testing a higher scenario.

Click-to-sale conversion3%

The share of people who click your creator link and then make an eligible purchase.

Expected sales mix70% / 30%

Adjust how many purchases you expect to be one-time reports versus Growth Loop subscriptions.

Projected potential

Estimated commission$56Yearly · USD

Potential sales range

Yearly audience dynamics

A 12-month projection should not assume that the same audience responds identically every month.

Monthly channel growth2%

Expected monthly growth in the creator’s reachable audience.

Monthly audience renewal20%

Share of monthly reach expected to be new to the Cogniself message through discovery, new followers, or channel expansion.

Repeat-audience response retained88%

How much of the previously exposed audience’s response carries into the next month. Set 100% to remove the decline.

Estimated sales over time

Monthly potential sales after channel growth, audience renewal, and diminishing response from repeated exposure.

All estimates in USD

Month 13Month 121.5Month 12 · Response level39.6%

Potential sales25.1

New subscriptions7.5

Estimated link visits836

Reports sold17.6

How the estimate moves

134,121people reached

836visit your link

25.1make a purchase

0.5–1.5% × 2–4%

Evidence-informed scenarios

The creator-fit starting case uses a 1% reach-to-link rate and 3% click-to-sale conversion. The calculator also shows a conservative 0.5% × 2% case and a high-performance 1.5% × 4% case instead of presenting one outcome as certain.

These rates are scenarios—not a universal benchmark. The evidence base combines a full-funnel study covering 1.88 million purchases and 319 field-test creators, a meta-analysis of 251 papers, platform data from 2,368 brands, and a general affiliate reference. Together they show that creator fit, communication, product, channel, placement, and attribution materially change results.

Read an evidence source · 1 Read an evidence source · 2 Read an evidence source · 3 Read an evidence source · 4

The estimate uses the current selected product price. It subtracts the audience discount before applying the creator commission, matching how Cogniself records Stripe conversions.

See program terms

Instagram defines Accounts reached as unique accounts, views as displays or plays that may repeat, and likes as interactions. That is why the calculator prioritizes recent reach or views over follower count and never applies a fixed likes-to-reach multiplier.

Read Instagram’s metric definitions

Research supports carryover and diminishing returns in advertising response, but not one universal decay rate. The yearly model therefore exposes channel growth, audience renewal, and retained repeat response as editable assumptions.

Read the response-model evidence

This headline estimate includes the first paid subscription invoice only. Eligible renewals can add commission for up to the first six paid months, but they are excluded because retention cannot be predicted responsibly from audience reach.

Illustrative estimate only—not a promise or guarantee of sales, income, approval, attribution, or payout. Refunds, disputes, taxes, eligibility rules, and the commission protection hold can reduce or delay earnings.